Privacy Policy

Effective date: May 22

Your right to privacy and the protection of your personal information is important to us. HKtoolkit.co.za ("HKtoolkit", "we", "us", "our") is committed to treating your personal information with care, confidentiality, and in accordance with applicable data protection laws.

HKtoolkit operates a digital platform designed to help marketing and digital agencies identify online businesses without websites. In doing so, we collect and process certain information to provide a seamless, secure, and value-driven service experience. This Privacy and Security Statement outlines our approach to data privacy, including how we collect, use, store, and protect your information.

In this statement, any reference to “HKtoolkit”, “we”, “us” or “our” includes all legal entities under HKtoolkit.co.za. References to “clients”, “you” or “your” refer to users and clients who access or engage with our platform, services, or marketing communications.

1.1 Regulation of data privacy and protection

As we operate within South Africa and may serve users in other jurisdictions, we comply with the relevant data protection laws applicable in those regions, including but not limited to the Protection of Personal Information Act (POPIA), General Data Protection Regulation (GDPR), and other applicable regulations. The HKtoolkit legal entity responsible for determining the purpose and means of processing your personal information (the "Responsible Party" or "Data Controller") will be clearly indicated when you register for or use our services.

1.2 What Is the Purpose and Scope of This Statement?

The purpose of this Privacy and Security Statement is to inform you about:

• What personal and non-personal information we collect
• How we collect, use, store, share, and secure your information
• Your privacy rights and how you can exercise them
• The use of third-party services like Google AdSense and IP tracking technologies

This statement applies to all individuals who interact with our website, digital platform, and related services, including newsletter recipients, site visitors, registered users, and clients.

2. Information We Collect and Process

We may collect personal information that you provide directly to us, including your full name, email address, phone number, company name, login credentials (for registered users), and any other details voluntarily submitted through contact forms or inquiries. In addition, when you use our website or services, we automatically collect certain information using cookies, log files, and tracking technologies. This may include your IP address and approximate location, device type, operating system, browser type, session behaviour, pages visited, clickstream data, and referral sources.

3. Use of Google AdSense and Tracking Technologies

We use Google AdSense to display advertising on our platform. As part of this service:

• Google may collect and use your IP address, browsing behavior, and cookie data to serve personalized or non-personalized ads.
• This information is handled in accordance with Google’s Privacy Policy.

We may also use third-party tools and tracking scripts for analytics, performance monitoring, and ad targeting. This includes the use of cookies, pixels, and similar technologies.

You can opt out of personalized Google ads by visiting: https://www.google.com/settings/ads

4. Why and How We Use Your Information

We process your information for the following purposes:

• To provide, maintain, and improve our services and platform
• To deliver relevant advertising and content
• To monitor usage and detect or prevent fraud, abuse, or system errors
• To comply with legal and regulatory obligations
• To communicate with you about services, updates, or support

We only process your data when we have lawful grounds to do so, such as your consent, a contract, or legal obligation.

5. Sharing and Disclosure of Information

We do not sell your personal data. However, we may share your information with authorized service providers and third-party processors, such as hosting providers and analytics platforms, who assist us in operating our services. We may also disclose your data to legal or regulatory authorities when required to comply with applicable laws. In all other cases, we will only share your information with third parties if you have provided explicit consent. If your data is transferred outside of your country of residence, we will ensure that appropriate safeguards are in place to maintain adequate levels of data protection.

6. Updates to This Statement

We may revise this statement periodically to reflect changes in our services, technology, or legal obligations. The latest version will always be available on our website with an updated effective date.